Boots for Grassroot Project (BFG) Africa has unveiled a bold, sport-driven fundraising model with the launch of the Celebrity 5-A-Side Series, a high-energy platform built on influence, participation, and impact.
The series will see BFG activate events across Local Government Areas, Kingdoms, and Senatorial Districts, anchored by respected leaders serving as Chief Hosts. From public officials and traditional rulers to business and philanthropic leaders, hosts will rally sponsors, partners, media, and communities behind a shared grassroots mission.
The headline attraction: the Celebrity 5-A-Side Football Cup, featuring BFG ambassadors and former football stars taking on selected youth teams from the host community, a celebration of talent, pride, and opportunity. Each event will also feature Special Merit Awards recognising outstanding contributions to youth and community development.
Boots for Grassroot Project Africa is committed to raising one million pairs of sports boots over the next decade for distribution to community sports structures across the continent, empowering young athletes and unlocking potential where it matters most.
Together, we play for purpose.
For enquiries and partnership opportunities, please contact:
Austin Popo
Project Director
Mobile: +234 810 403 5568
Gerrit Davids
International Director
Mobile: +27 82 496 1657
