By Silvernews
In a bold effort to revitalize grassroots sports in Eastern Nigeria, Nigerian national team veterans and foreign-based basketball professionals Kelechi Anuna and Ike Diogu have announced the launch of a new youth-focused initiative aimed at developing talent and promoting healthy lifestyles through sports.
The program, which is set to roll out across schools in the Eastern region, has already selected its first beneficiaries: Mbieri and Orlu in Imo State, with a third school in Mbano currently in development.
“Sports gave us the chance to succeed, not only as athletes but as individuals,” Anuna said. “This initiative is our way of giving back to the youth, using the same tool that helped shape our lives.”
The duo emphasized the disparity in sports support between the Eastern region and other parts of Nigeria and the world, noting that limited resources and infrastructure have held back many young talents.
“Unlike other regions, sports hasn’t received the attention it deserves in the East,” said Diogu. “We want to change that narrative—starting with the schools.”
The initiative is focused on engaging schools through training camps, mentorship, sports equipment donations, and facility upgrades. While basketball is the driving force behind the program, organizers say the broader goal is to promote sports culture and youth empowerment across multiple disciplines.
“We believe it takes a village to raise a child—and to build a movement,” said Anuna. “We’re calling on our communities, local leaders, and fellow professionals to join us in this mission.”
With the initial phase underway, the program aims to expand across the region, reaching more schools and communities in the coming months.
